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Eastpak was founded in 1952 by Monte Goldman as Eastern Canvas Products USA Inc.. Early activities included the manufacture of a line of duffel bags, backpacks and safety equipment for the US Army. The company direction changed dramatically, however, when Monte’s son Mark Goldman joined the company in 1976. He transformed the company’s retail product line into a fully-fledged consumer brand and launched the first line-up of bags and packs at a sportswear trade fair in Chicago in 1977. Norman Jacobsjoined the company in 1980 and together with partner, Mark Goldman, claimed a market-leading share of the US college market on the East Coast throughout most of the 1980s and early 1990s

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